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Make the delightful,
accessible to all
I create digital products and services that deliver results by truly connecting to the needs of those who use them. Work with me to bring beautiful, usable experiences to any audience through connected, practical design.
Hello, you!
It’s me, Andrew! Your favourite full stack product designer. Firstly, thank you for taking the time to get to know me, my work and my story. We’re all so busy these days, just slowing down to connect is a beautiful thing in itself.
So a bit about me. I’m a shameless nerd - interior design, board games, furniture making, plant parenting, film & anime, metaphysics, you name it! But very high on this list of passions is the nebulous concept of ‘design’. In 2015 I moved to Japan and became obsessed with functional, accessible minimalism. Moving back to London 2 years later, I joined the tech world, self teaching in UX & Service Design at IBM, and the rest is history!
So a bit about me. I’m a shameless nerd - interior design, board games, furniture making, plant parenting, film & anime, metaphysics, you name it! But very high on this list of passions is the nebulous concept of ‘design’. In 2015 I moved to Japan and became obsessed with functional, accessible minimalism. Moving back to London 2 years later, I joined the tech world, self teaching in UX & Service Design at IBM, and the rest is history!
THINK
THAN JUST A
Website
Bigger
Mobile app
Even bigger
Design system
More impact
Social campaign
Think impact
New brand
Be bolder
Chatbot
Ask why
Dashboard
Go bolder
Loyalty service
Think outcome
Website
Bigger
Mobile app
Even bigger
Design system
More impact
Social campaign
Think impact
New brand
Be bolder
Chatbot
Ask why
Dashboard
Go bolder
Loyalty service
Think outcome
deep research
Connect deeply to true user needs
Gain a real understanding of your users' pains and experience drivers through immersive research, behavioural insights and focus groups in order to drive actual adoption.
global social equity
Drive change beyond tech
With a post-graduate background in political development, law, and ethics, I bring a design approach deeply rooted in bottom-up sociology, equity, and the redistribution of power. Let’s collaborate to turn your vision for meaningful change into impactful reality.
design systems
Build for scale, speed and adoption
From scalable, enterprise level design systems with dev specs and component libraries, to testable, usable MVPs, I design for all user abilities, all devices, and with components & interactions that are cohesive across the board.
Information architecture
Structure products to convert
Create products and experiences that drive faster task completion, more conversions and greater loyalty. As an expert in object oriented design (OOD), I can work with you to understand and map your offerings and product taxonomies to align to the needs of your audience.
design thinking
Make a unique and lasting impact
Use my 8+ years of Enterprise Design Thinking experience to set up creative workshops that push the limits of our imaginations and connect us to the core of your vision.
service design
Perfect your ecosystem
We often get so focused on a single goal we forget about the bigger picture. I can work with you to nail the wider experience blueprint of your service, making it one that delights all users & stakeholders.
Design ops
Scale incredible teams
Use my background in DesignOps, DevOps and Agile to set up more efficient working models so that everything your team does is faster, trackable and cognisant of their unique skills and needs.
Don't just take my word for it
Hear from clients and colleagues who were delighted with my work and saw the results.
Creative Director | planet
Yanni Lambrou
Thinks that I:
Have great attention to detail
Create incredible design systems
Have in-depth technical knowledge
"Andrew’s contributions have not only made our website visually stunning but also highly functional and user-friendly. His meticulous attention to detail and dedication to user experience have taken our site to new heights."
engagement manager | CI&T
Harry Bolser
Thinks that I:
Facilitate meaningful user research
Have excellent prototyping skills
Am great at leading design teams
"Andrew's proficiency in wireframing and prototyping drastically enhanced our project deliverables, ensuring they were both feasible and functional. He approaches any project with positivity and a solution led attitude."
Creative Director | planet
Yanni Lambrou
Thinks I’m:
Have great attention to detail
Create incredible design systems
Am great at leading design teams
"Andrew’s contributions have not only made our website visually stunning but also highly functional and user-friendly. His meticulous attention to detail and dedication to user experience have taken our site to new heights."
FAQ
Still curious about what I do?
What exactly does "full stack designer" mean?
It means I can engage in and manage all parts of the design process, from very early conception - designing and facilitating workshops for the best possible solution, to rough stages of design, all the way to more detailed design stages such as final designs and even bringing work into code using tools such as Webflow and Framer.
At what stage can I bring you into my project?
The short answer is it's never to early. I've worked with many businesses pre-product stage to help them workshop their key offerings and product strategy in a way that is convincing and meaningful for their audience.
What kind of projects do you typically take on?
Answer
How do you approach a new project from scratch?
Answer
Can you help us figure out what to build, not just how to design it?
Answer
Are you more of a UX designer, UI designer, or product strategist?
Answer
Question
Answer
Need more
Convincing?
Oh no.
The mum test is truly a cruel and trialing mistress. but fear not, a more evidence-based option is still available to you. Head to my projects to see amazing examples of my design skills and why I might be a great fit for you. Of course, if you’re still adamant on speaking to my mum, I won’t stop you. Do yourself a favour and get her famous moussaka recipe while you’re at it.