my story
Design is in my DNA, but there’s a lot of other stuff that gets me out of bed in the morning. From teaching, to furniture building, to script writing. If you’re looking for my story, you’ve come to the right place.
The historical preamble:
So a bit about me. I’m a shameless nerd - interior design, video games, furniture making, plant parenting, film & anime, metaphysics, you name it! But very high in the list is the nebulous concept of ‘design’.
As a post-graduate based in the UK, I studied International Politics and Law before before moving to Osaka, Japan as an English teacher. There I became obsessed with practical minimalism.
Moving back to London 2 years later, I started working in tech, self teaching in UX & service design as an IBM graduate, and the rest is history!
About me
A thousand pictures,
a thousand stories
FAQ
Still curious about what I do?
What exactly is a 'full stack' product designer?
Full stack means I can engage with and manage all parts of the design process, from very early conception - designing and facilitating workshops for the best possible solution - to mapping the broad user experience, all the way to more detailed design stages (including, UI, motion and design systems). I can even bring work into code using tools such as Webflow and Framer.
At what stage can I bring you into my project?
The short answer is it's never to early. I've worked with many businesses pre-product stage to help them workshop their key offerings and product strategy in a way that is convincing and meaningful for their audience.
What kinds of work do you typically take on?
I specialise in complex design problems which require an in-depth understanding of the users and the surrounding industry. The end result could be a beautiful app or website, a brand new digital service or even an intricately mapped process. The general rule is, if you can phrase the problem as: "how might we...?" then I can help design the solution.
How do you approach a new project from scratch?
It varies based on your needs and the scope, but typically, I'll begin with a discovery phase where I learn all about you and your product. I'll work with you to outline the problem, key measurable outcomes and the existing gaps in our knowledge, then I begin a research and information mapping phase to close these gaps and figure out what is most likely to meet the goals we've set out.
What parts of the process don't you do?
I cover all aspects of research, UX, UI, information architecture and design operations, but not heavy branding, illustration, or work that involves engineering & custom code. Think of it this way. If it involves figuring out what works for the people that use it, how it will look & feel or how to prioritise our work, it's in my wheel house.
What exactly is a 'full stack' product designer?
Full stack means I can engage with and manage all parts of the design process, from very early conception - designing and facilitating workshops for the best possible solution - to mapping the broad user experience, all the way to more detailed design stages (including, UI, motion and design systems). I can even bring work into code using tools such as Webflow and Framer.
At what stage can I bring you into my project?
The short answer is it's never to early. I've worked with many businesses pre-product stage to help them workshop their key offerings and product strategy in a way that is convincing and meaningful for their audience.
What kinds of work do you typically take on?
I specialise in complex design problems which require an in-depth understanding of the users and the surrounding industry. The end result could be a beautiful app or website, a brand new digital service or even an intricately mapped process. The general rule is, if you can phrase the problem as: "how might we...?" then I can help design the solution.
How do you approach a new project from scratch?
It varies based on your needs and the scope, but typically, I'll begin with a discovery phase where I learn all about you and your product. I'll work with you to outline the problem, key measurable outcomes and the existing gaps in our knowledge, then I begin a research and information mapping phase to close these gaps and figure out what is most likely to meet the goals we've set out.
What parts of the process don't you do?
I cover all aspects of research, UX, UI, information architecture and design operations, but not heavy branding, illustration, or work that involves engineering & custom code. Think of it this way. If it involves figuring out what works for the people that use it, how it will look & feel or how to prioritise our work, it's in my wheel house.
What exactly is a 'full stack' product designer?
Full stack means I can engage with and manage all parts of the design process, from very early conception - designing and facilitating workshops for the best possible solution - to mapping the broad user experience, all the way to more detailed design stages (including, UI, motion and design systems). I can even bring work into code using tools such as Webflow and Framer.
At what stage can I bring you into my project?
The short answer is it's never to early. I've worked with many businesses pre-product stage to help them workshop their key offerings and product strategy in a way that is convincing and meaningful for their audience.
What kinds of work do you typically take on?
I specialise in complex design problems which require an in-depth understanding of the users and the surrounding industry. The end result could be a beautiful app or website, a brand new digital service or even an intricately mapped process. The general rule is, if you can phrase the problem as: "how might we...?" then I can help design the solution.
How do you approach a new project from scratch?
It varies based on your needs and the scope, but typically, I'll begin with a discovery phase where I learn all about you and your product. I'll work with you to outline the problem, key measurable outcomes and the existing gaps in our knowledge, then I begin a research and information mapping phase to close these gaps and figure out what is most likely to meet the goals we've set out.
What parts of the process don't you do?
I cover all aspects of research, UX, UI, information architecture and design operations, but not heavy branding, illustration, or work that involves engineering & custom code. Think of it this way. If it involves figuring out what works for the people that use it, how it will look & feel or how to prioritise our work, it's in my wheel house.
What exactly is a 'full stack' product designer?
Full stack means I can engage with and manage all parts of the design process, from very early conception - designing and facilitating workshops for the best possible solution - to mapping the broad user experience, all the way to more detailed design stages (including, UI, motion and design systems). I can even bring work into code using tools such as Webflow and Framer.
At what stage can I bring you into my project?
The short answer is it's never to early. I've worked with many businesses pre-product stage to help them workshop their key offerings and product strategy in a way that is convincing and meaningful for their audience.
What kinds of work do you typically take on?
I specialise in complex design problems which require an in-depth understanding of the users and the surrounding industry. The end result could be a beautiful app or website, a brand new digital service or even an intricately mapped process. The general rule is, if you can phrase the problem as: "how might we...?" then I can help design the solution.
How do you approach a new project from scratch?
It varies based on your needs and the scope, but typically, I'll begin with a discovery phase where I learn all about you and your product. I'll work with you to outline the problem, key measurable outcomes and the existing gaps in our knowledge, then I begin a research and information mapping phase to close these gaps and figure out what is most likely to meet the goals we've set out.
What parts of the process don't you do?
I cover all aspects of research, UX, UI, information architecture and design operations, but not heavy branding, illustration, or work that involves engineering & custom code. Think of it this way. If it involves figuring out what works for the people that use it, how it will look & feel or how to prioritise our work, it's in my wheel house.